Surat, Gujarat
6 hours ago

Gamification & Behavioral Design Masterclass

 Instructor: Yu-Kai Chou 
 Total Length: 12 Chapters est. 14~15 hrs
 Full Lifetime Access 
 Launch Date: 1/27

English
(No Subtitles)

Compare at Price

NT$30,000

Sale Price

NT$9,900

中文
字幕版

原價

NT$30,000

優惠價

1/14 公布

Gamification & Behavioral Design Masterclass

 Instructor: Yu-Kai Chou 
 Total Length: 12 Chapters est. 14~15 hrs
 Full Lifetime Access 
 Launch Date: 1/27

English
(No Subtitles)

Compare at Price

NT$30,000

Sale Price

NT$9,900

中文
字幕版

原價

NT$30,000

優惠價

1/14 公布

Gamification & Behavioral Design Masterclass

Gamification & Behavioral Design Masterclass

 Instructor: Yu-Kai Chou 
 Total Length: 12 Chapters est. 14~15 hrs
 Full Lifetime Access 
 Launch Date: 1/27

English
(No Subtitles)

Compare at Price

NT$30,000

Sale Price

NT$9,900

中文
字幕版

原價

NT$30,000

優惠價

1/14 公布

Description

Who Needs This

What You'll Learn

Case Studies

Instructor

Course Content

Gamification & Behavioral Design Masterclass

 Instructor: Yu-Kai Chou 
 Total Length: 12 Chapters est. 14~15 hrs
 Full Lifetime Access 
 Launch Date: 1/27

English
(No Subtitles)

Compare at Price

NT$30,000

Sale Price

NT$9,900

中文
字幕版

原價

NT$30,000

優惠價

1/14 公布

 Description

Learn to build products and services that are “impossible to put down” in our Gamification & Behavioral Design MasterClass with Yu-Kai Chou, a pioneer, author, and international speaker on Gamification and Behavior Designer.

In this course, you will learn the core mechanics of games that make them fun and motivates players to keep playing. The same mechanics can be applied to build engaging products and experiences in the real world. Based on a scientifically-backed framework on human motivation, The Octalysis, you will learn to plan, design, measure, and execute strategy to create high user-engagement products and services.

 Who should join this course?

- Product Lead/Designer who wants to develop “impossible to put down” products and services.
- Marketer who wants to build brand loyalty and retain customers beyond typical loyalty programs.
- Human Resources who want to increase and sustain employee happiness and productivity.
- Organization Leaders who wants to break down silos, drive engagement, build trust in your organization.
- Individual who wants to understand human motivations to solve real-life problem.

 What you'll learn

- Learn how to design motivating experiences through the well-proven Octalysis framework
- Apply proven behavior principles to increase engagement with your products and services
- Learn how to measure and track design impact
- Apply understanding of human behaviors to drive your project, organization and your life

 Case Studies

Volkswagen Group

Challenge: Create a motivating loyalty programme that users interact with regularly

Results
– Innovative loyalty programme app that is connected to the car – driving yields immediate rewards
– Works with AUDI, Porsche, Skoda, Seat, VW, Bentley, Bugatti, Lamborghini
– Gamification design that incentivizes weekly interaction
– complex and in-depth in-app economy system
– social features that help to form a community

La Quinta Hotels

Challenge: Increase conversion rate
ROI:533 %

Results
– Viral Coefficient of 530%
– 34% of the users returned every single day (DAU)
– Users spent 3.75 minutes on average daily
– 14,1% of the users ended up becoming paying customers
– 232% sales lift against the control group
– Booking Frequency up by more than 180%.

Navo Orbico

Challenge:Make sales Amazing, Fun and Winning and increase employee motivation and stagnating sales numbers

Results
– 28.5% sales growth
– 59% training and Sales KPIs increase
– 300% increase in Social Interaction
– 99.7% Enrollment
– Awarded Best Gamification Project 2017

 Instructor

Yu-kai Chou is an Author and International Keynote Speaker on Gamification and Behavioral Design. He is the Original Creator of the Octalysis Framework, and the author of Actionable Gamification: Beyond Points, Badges, and Leaderboards.

He is currently President of The Octalysis Group and the Founder of Octalysis Prime, a Gamified Mentorship Platform. Yu-kai has been a regular speaker/lecturer on gamification and motivation worldwide, including at organizations like Google, Stanford University, LEGO, Tesla, TEDx, Boston Consulting Group, Turkish Airline, Huawei, the governments of UK, Singapore, South Korea, Kingdom of Bahrain, and many more. His work has affected over 1 Billion users’ experiences across the world.

Yu-kai was one of the earliest pioneers in Gamification, starting his work in the industry in 2003. In 2015, Yu-kai was rated #1 among the “Gamification Gurus Power 100” by RISE, and was also awarded the “Gamification Guru of the Year” Award in 2014, 2015 and 2017 by the World Gamification Congress and the Gamification Europe Conference. He has helped a variety of companies, from seed stage startups to Fortune 500 companies such as LEGO, Uber, Volkswagen/Porsche, Sberbank, eBay, Fidelity Investments, AIG Japan, Verizon, and more.

His work has been featured in Forbes, The Wall Street Journal, Business Insider, The World Journal, PBS, NBC, and many more.

 Course content (12 Chapters)

Chapter 1


  • 1-1 How to get the most out of the Masterclass
  • 1-2 The Octalysis Framework
  • 1-3 8 Core Drives
  • 1-4 White Hat / Black Hat, Extrinsic / Intrinsic Motivation
  • 1-5 Other Behavioral Frameworks
  • 1-6 Intro to the Case Studies

Chapter 2

  • 2-1 Overview of 5-Step Octalysis Design
  • 2-2 What is the Strategy Dashboard
  • 2-3 What are Business Metrics
  • 2-4 How to Define Business Metrics
  • 2-5 Business Metrics Case Study

Chapter 3

  • 3-1 Users and 2x2
  • 3-2 Desired Action 8 
  • 3-3 Anti-Core Drives
  • 3-4 4 Phases of the Player
  • 3-5 User Types and Desired Actions Case Study

Chapter 4

  • 4-1 Feedback Mechanics 
  • 4-2 Rewards 
  • 4-3 Feedback Mechanics and Rewards Case Study 

Chapter 5

  • 5-1 Design for White Hat/Black Hat 
  • 5-2 Design for Extrinsic/Intrinsic 
  • 5-3 Brainstorming
  • 5-4 Brainstorm Case Study for ChangeRoots
  • 5-5 Brainstorming Case Study for Octalysis Prime

Chapter 6

  • 6-1 What is a Game Loop
  • 6-2 Game Loop Case Study
  • 6-3 How to Create a PE Feature List
  • 6-4 PE Feature List Case Study

Chapter 7

  • 7-1 Battleplan - Structure, Desired Action, Rewards 
  • 7-2 Battleplan Structure Case Study

Chapter 8

  • 8-1 What Features go into the Battleplan 
  • 8-2 Battleplan Tabs Case Study 
  • 8-3 Point Systems 
  • 8-4 Leveling 
  • 8-5 Leveling System Case Study

Chapter 9

  • 9-1 Achievement Symbol
  • 9-2 Boosters 
  • 9-3 Economy Design
  • 9-4 Boosters Case Study 
  • 9-5 Economy Case Study

Chapter 10

  • 10-1 What are Wireframes 
  • 10-2 How to Outline Wireframes

Chapter 11

  • 11-1 Wireframe Design Principles
  • 11-2 How to Create Wireframe 
  • 11-3 Onboarding Wireframe Case Study 

Chapter 12

  • 12-1 Two Goals of Wireframing 
  • 12-2 Design Mindset 
  • 12-3 How to Design Wireframes for your Features 
  • 12-4 Scaffolding Wireframing Case Study and Final Thoughts 

Yu-Kai Chou Behavioral Design: Masterclass

(English Version)

NT$30,000

$9,900