Compare at Price
NT$30,000
Sale Price
NT$9,900
原價
NT$30,000
優惠價
1/14 公布
Compare at Price
NT$30,000
Sale Price
NT$9,900
原價
NT$30,000
優惠價
1/14 公布
Compare at Price
NT$30,000
Sale Price
NT$9,900
原價
NT$30,000
優惠價
1/14 公布
Description
Who Needs This
What You'll Learn
Case Studies
Instructor
Course Content
Compare at Price
NT$30,000
Sale Price
NT$9,900
原價
NT$30,000
優惠價
1/14 公布
Learn to build products and services that are “impossible to put down” in our Gamification & Behavioral Design MasterClass with Yu-Kai Chou, a pioneer, author, and international speaker on Gamification and Behavior Designer.
In this course, you will learn the core mechanics of games that make them fun and motivates players to keep playing. The same mechanics can be applied to build engaging products and experiences in the real world. Based on a scientifically-backed framework on human motivation, The Octalysis, you will learn to plan, design, measure, and execute strategy to create high user-engagement products and services.
- Product Lead/Designer who wants to develop “impossible to put down” products and services.
- Marketer who wants to build brand loyalty and retain customers beyond typical loyalty programs.
- Human Resources who want to increase and sustain employee happiness and productivity.
- Organization Leaders who wants to break down silos, drive engagement, build trust in your organization.
- Individual who wants to understand human motivations to solve real-life problem.
- Learn how to design motivating experiences through the well-proven Octalysis framework
- Apply proven behavior principles to increase engagement with your products and services
- Learn how to measure and track design impact
- Apply understanding of human behaviors to drive your project, organization and your life
Challenge: Create a motivating loyalty programme that users interact with regularly
Results
– Innovative loyalty programme app that is connected to the car – driving yields immediate rewards
– Works with AUDI, Porsche, Skoda, Seat, VW, Bentley, Bugatti, Lamborghini
– Gamification design that incentivizes weekly interaction
– complex and in-depth in-app economy system
– social features that help to form a community
Challenge: Increase conversion rate
ROI:533 %
Results
– Viral Coefficient of 530%
– 34% of the users returned every single day (DAU)
– Users spent 3.75 minutes on average daily
– 14,1% of the users ended up becoming paying customers
– 232% sales lift against the control group
– Booking Frequency up by more than 180%.
Challenge:Make sales Amazing, Fun and Winning and increase employee motivation and stagnating sales numbers
Results
– 28.5% sales growth
– 59% training and Sales KPIs increase
– 300% increase in Social Interaction
– 99.7% Enrollment
– Awarded Best Gamification Project 2017
Yu-kai Chou is an Author and International Keynote Speaker on Gamification and Behavioral Design. He is the Original Creator of the Octalysis Framework, and the author of Actionable Gamification: Beyond Points, Badges, and Leaderboards.
He is currently President of The Octalysis Group and the Founder of Octalysis Prime, a Gamified Mentorship Platform. Yu-kai has been a regular speaker/lecturer on gamification and motivation worldwide, including at organizations like Google, Stanford University, LEGO, Tesla, TEDx, Boston Consulting Group, Turkish Airline, Huawei, the governments of UK, Singapore, South Korea, Kingdom of Bahrain, and many more. His work has affected over 1 Billion users’ experiences across the world.
Yu-kai was one of the earliest pioneers in Gamification, starting his work in the industry in 2003. In 2015, Yu-kai was rated #1 among the “Gamification Gurus Power 100” by RISE, and was also awarded the “Gamification Guru of the Year” Award in 2014, 2015 and 2017 by the World Gamification Congress and the Gamification Europe Conference. He has helped a variety of companies, from seed stage startups to Fortune 500 companies such as LEGO, Uber, Volkswagen/Porsche, Sberbank, eBay, Fidelity Investments, AIG Japan, Verizon, and more.
His work has been featured in Forbes, The Wall Street Journal, Business Insider, The World Journal, PBS, NBC, and many more.
